FULL-STACK BRAND & E-COMMERCE BUILD
Innovative booking platform
COMPANY
Chalet
ROLE
Web Designer
YEAR
2025-2026
Project description
Blues is a leading music streaming platform aimed at independent artists and listeners seeking unique, under-the-radar tracks. As the company looked to scale, they needed a website overhaul that would enhance user experience, streamline content discovery, and increase conversion rates for premium memberships.
A Complete Digital Brand Identity in 30 days
Build a professional, consistent visual identity, brand voice and messaging framework
Launch a Fully Functional E-Commerce Store in 90 days
Design and develop a conversion-optimised e-commerce website with full payment processing, product management, and mobile-optimised checkout.
Generate R100,000 in Online Revenue in Q2 post-launch
Drive sufficient qualified traffic and conversion to achieve R100,000 in online sales within the second quarter post-launch through a combination of paid media, organic traffic, and email marketing.
Build a social media community of 2,000 followers in 12 months
Grow a loyal, engaged community across Instagram, TikTok, and Facebook.
Build the brand
Developed the complete brand system from zero, visual identity, brand voice framework, messaging pillars, and tone guidelines that positioned Oh! Divine as a premium African women's fashion retailer.
Build the store
Designed and developed a fully functional e-commerce website, UI/UX wireframes through to live build, structured for conversion, mobile-optimised, and integrated with GA4 and Google Search Console.
Build the audience
Created and launched the brand's social media presence across Instagram and Facebook from zero, content strategy, visual assets, and community growth built entirely from the brand voice framework.
Build the revenue system
Planned and executed the full growth stack, email marketing automation, SEO infrastructure, paid social campaigns, and SEM, engineered as one integrated system, not isolated tactics.
Drive the traffic
Planned and launched the go-to-market campaign, combining SEM, SMM, and a conversion-optimised landing page to drive qualified traffic from day one and sustain acquisition post-launch.
Process
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Solution
The resulting AI-powered scheduling app offers a seamless user experience, allowing individuals and businesses to effortlessly manage their schedules.
Intelligent Scheduling
AI algorithms analyze user preferences, availability, and priorities to generate optimized schedules.
Calendar Integration
Seamless integration with popular calendar platforms such as Google Calendar and Outlook, ensuring synchronized scheduling across devices.
Personalization
Customizable settings allow users to tailor scheduling preferences and priorities to their unique needs.
Results
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.